E COMMERCE MARKETING STRATEGIES

 

E commerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically (Digital marketing). E commerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online.

An e commerce marketing strategy is the tactics you plan to use to promote your online store and get more sales. The strategy is a long-term idea of where your e commerce business is going. It's based on your knowledge of the market, trends, consumer research, brand values, and product.

The standard definition of E-commerce is a commercial transaction which is happened over the internet. Online stores like Amazon, Flip-kart, Shopify, Myntra, Ebay, Quikr, Olx are examples of E-commerce websites. By 2020, global retail e-commerce can reach up to $27 Trillion.

E commerce Marketing Channels, Tactics & Tools to Consider

1. Pay-Per-Click advertising (PPC).

1. Search engine optimization (SEO).

1. Content marketing.

1. Influencer marketing.

1. Social media marketing.

1. Email marketing.

1. Affiliate marketing.

1. Local Marketing.

3 Types of e-commerce

There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay), customer-to-business.

1. Business to Consumer (B2C):

When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).

2. Business to Business (B2B):

When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use).

3. Consumer to Consumer (C2C):

When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).

4. Consumer to Business (C2B):

When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).

Understanding the advantages of e commerce

• Faster buying process.

• Store and product listing creation.

• Cost reduction.

• Affordable advertising and marketing.

• Flexibility for customers.

• No reach limitations.

• Product and price comparison.

• Faster response to buyer/market demands.

Examples of Ecommerce

Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.

1. Retail:

The sale of a product by a business directly to a customer without any intermediary.

2. Wholesale:

The sale of products in bulk, often to a retailer that then sells them directly to consumers.

3. Dropshipping:

The sale of a product, which is manufactured and shipped to the consumer by a third party.

4. Crowdfunding:

The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.

5. Subscription:

The automatic recurring purchase of a product or service on a regular basis until the subscriber chooses to cancel.

6. Physical products:

Any tangible good that requires inventory to be replenished and orders to be physically shipped to customers as sales are made.

7. Digital products:

Downloadable digital goods, templates, and courses, or media that must be purchased for consumption or licensed for use.

8. Services:

A skill or set of skills provided in exchange for compensation. The service provider’s time can be purchased for a fee.