DIGITAL MARKETING AND THE SCOPE

DIGITAL MARKETING

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.

KEY ELEMENTS

• Digital marketing involves marketing to consumers through any number of digital channels.
• This form of marketing is commonly executed on websites, mobile devices, and social media platforms.
  
• This form of marketing is different from internet marketing, which is exclusively done on websites.
• Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
• One of the biggest challenges digital marketers face is how to set themselves apart in a world that is over saturated with digital marketing ads.

Here explain the some modes of Digital Marketing: 

• Social Media Marketing (SMM) :  How many times have you impulsively made an online purchase just after you saw an attractive Instagram post? I’m sure all of us are guilty, but that’s the power of social media. Social media marketing is luring your audience into buying your products or services by making them seem like a necessity. Not just that, organic social media marketing is a great hook for businesses, organizations across sectors and industries. This is another area where young learners would like to specialize career out of it.

• Search Engine Optimization (SEO) : Optimizing your website and landing pages with high search volume keywords is another way to get your business to become a top-tier brand. The process of SEO takes time and effort but helps business with great digital presence. Hence, a lot of individuals might actually like to specialize in this field itself which has great career prospects in India and abroad.

• Search Engine Marketing (SEM) : For any of your future employers having online business, PPC will be a great learning area. From optimizing your landing pages to the creation and execution of Ad Campaigns, PPC will help in assisting and constantly engaging your business with online audiences.

• Email Marketing :  Email marketing is another way you can promote your brand online without persuading the audience. Emails are sent to potential masses that may in any manner contribute to the business.

• Affiliate and Influence Marketing: One of the most trending ways of publicising your brand online is to make someone popular endorse it. The Television and print industry have been doing it for ages and succeeded in all its glory, so why not do it online too! It certainly can be an upcoming and trending career option especially for those wanting to make a career in agencies.

• Content Marketing : Content is the key! As a good professional, you will be required to play with your communications, language and content marketing skills. An essential marketing tool that helps in converting audiences into customers by delivering relevant information and without having to sell the product or service. The trick is to be consistent, communicative, and clear about what you want to sell or promote.

ADVANTAGES AND DISADVANTAGES OF DIGITAL MARKETING

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